Colors! They are powerful. A business logo design comprises of numerous elements such as symbols, words, shapes and fonts. But, the element that people never forget is the color. They hold the power to influence our thinking, change our reaction and helps in decision-making.
Many studies have shown that color helps in branding and people make judgments about a product or service based on the color of your business logo. Hence, if you choose the perfect color for your business logo design, then you can immediately win the heart of your potential customers. Before that, it is important to know what shade of color to use where. In this blog, we will learn the meaning and symbolism of colors, and help you choose one for your business.
This is a color of passion, energy, and excitement. This color holds the ability to draw the attention of the customers and also initiates to take action. The famous logo of KFC is the best example. The logo consists of red and white mixture, red being prominent.
This is a color of creativity, enthusiasm, and energy. Orange is also a youthful color. The well known French high-end fashion brand Hermes used the bright orange color in their logo design, which helped them to completely distinguish from their competitors.
This is the color of nature and prestige. Therefore, when you pick the color, be careful. While designing a logo, you should keep in mind what is your business and the message you want to deliver to your potential customers.
Yellow is the color of optimism, happiness, and playfulness. This is also a fun color and can be visible from a distance. Make sure to choose a perfect design for your logo, whenever you plan to use this color. For example, McDonald’s have a bright yellow logo with their initials. The logo design attracts the audience’s sight in no time and initiates them to take action.
This is the color of imagination, royalty, and spirituality. The darker purple shade represents the luxury and the lighter shades are more feminine. If you are planning to target the female audience, this color is the best. This color will also be perfect for technological companies.
The color is traditionally associated with trust, communication, and reliability. Have you ever noticed, most of the communication platforms such as Facebook or Twitter used the blue color in their logo? So, just like the color green, choose the hue wisely. You do not want to spread the wrong message to your valuable customers.
If you want a logo design that will attract customers immediately, then pick a color from these and ask your professional logo designer to create one catchy logo for you. It is important to hire a professional logo designing firm because they are experts in their field and will understand what your business needs the most.
In the next blog, we will come up with more color meanings and symbolisms. Till then, take time to decide what color you want to be in your logo design.