Logo Design In UK: Factors To Consider When Choosing Custom Logo Design For Your Business

Have you ever seen a brand or business without a logo? No, right? A custom logo design is one of the core aspects of a brand or business. To stand out in this ever-competitive market, you need to build a strong identity.

Your logo design helps to grab your potential customer’s attention, so it has to be unique and catchy.In this blog, the following tips should help you to pick the suitable kind of logo for your brand or business:

Understand the type of logo you need:

Understand the type of logo you need

Before you decide on your logo design, you need to look what type of logo suits your business the most. Your logo is going to represent your business and customers will associate and will judge your business depending on the quality of the logo. The uniqueness of the logo is going to make people take more interest into your brand or business and will help them take initiative to learn more about you. Therefore, the first step will be to look your best. Isnt it?

Pay attention to colors:

Pay attention to colors

The psychology behind color is complex, but you have to keep it simple. Colors convey certain emotions and ideas. For example, red stands for passion, blue symbolizes trustworthiness, a minimalist black and white logo is the way to go if you want to keep it simple for a sleek and modern look.

Pay attention to simplicity:

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Inserting too many details in a logo will make it look more complex. Try to keep it simple. Apply soft colors and clear shapes so that it becomes easier for the audience to understand and recognize the brand. For example, the logo of Puma or Apple is simple, yet attractive.

Separates you from your competitors:

Separates you from your competitors

The uniqueness of the logo will help your brand to separate from your competitors. Therefore, an appropriate logo design will help customers communicate with your brand.

There are many ways to get a custom logo design, so you should consider which one suits you the best. But it is best to hire a professional logo designing firm, as the professional logo designers have a deep understanding of what design suits your brand the most.

How Much Should You Spend For Your Customized Logo Design

Are you deciding to get your logo done anytime soon? You certainly have a goal logo design that attracted you immensely and made you wish your logo could do something similar. It is best to consider a logo design package if you are a little uncertain about the same. But either way, do you know how much you should ideally spend on your logo design? Let’s discuss the same, in details.

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If you search online, you will find out many individuals and graphic design service providers charge in a wide range for logo designs. Some will charge you way too much. They will claim it to be justified as they offer 100% unique, original logo design with features like never before and so on. Before you fall for that, you need to remind yourself that a costly logo does not guarantee that it will be a winning factor for your business. In fact, adding too many elements to the logo can do the opposite. So, think twice before you spend extravagantly for getting one logo design.

Flat logo

In case, you are thinking of spending too little is right for you, think once more. Most business or individual that offer graphic designing services who are eager to offer logo design at way too cheap price are most likely using some flat icons for the internet itself. Often it also happens that these are copied from some other brand’s logo, only after altering some minor element. You might not be able to detect that it is copied or a generic icon logo at first, but it will surely have some issue when you try to have it registered for copyright. By that point, there is no other way but to re-do it all over again.

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So, what is the solution then? Well, set an optimum budget for your logo design. You can get many graphic design companies that offer customized and professional logo design at an affordable price. They, not only offer their services a reasonable price for both logos design and logo designing package. But before finalizing the company, it is crucial to check a few things first. Their reviews online, past work and after-sales service are the most important factors.

If you are looking at the right place, you are likely to find a decent place to get a high-quality professional logo design, even at an optimum budget.

The Journey Of The Red Ribbon As The Logo To Represent AIDS Awareness Day

 

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1st December is observed as the World AIDS day in all over the world. It is an effort to spread awareness of this disease along with some of its crucial aspects. There are several taboos attached with it and thus spreading the good words is extremely challenging. Thankfully the red ribbon is used to represent the same. This is a kind of logo design that supports the cause in all around the globe.

Let us take a small tour of its history and find how this red ribbon helps.
Some of the earliest official recording of AIDS dates the back to early 1990s. About a decade later, an art gallery was organized to consider raising awareness for it, in the city of New York. About 12 artists gather to dicuss the same. At that times, people used to tie yellow ribbons on trees, in order to show support for their family and friends serving military and fighting the Gulf war. This idea inspired them to adopt a red ribbon with a loop as the sign to represent AIDS.

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The color red’s importance
The choice of color red was not random, but rather a decisive one. They avoided colors that would point out the sexuality of any community, and that’s why they avoided colors like purple or pink. They wanted everyone to know that Aids is a matter of concern for every individual, irrespective of any demographics. Red represents boldness, which was needed, as AIDS was a matter of stigma, (sadly, it still is). Red represents love, emotion, and passion- the elements we need to support the patients struggling with it until humankind finds the cure for the same.

How did it become a logo
At that time, just red ribbon stripes were made and distributed manually. At first, it needed some explanation regarding its purpose, but soon it became a universally accepted sign and when things started to move into the domain of printing and electronic approach, the red ribbon was literally converted into a logo design. Now, this logo is what represents AIDS awareness all over the globe. While the red ribbon still serves its purpose gracefull in live events, the graphics version represents every electronic platform simultaneously.

Its effectiveness can be seen everywhere, gradually several other colored ribbons have also been adopted to represent several other cancers. The red ribbon is s symbol for AIDS awareness and support for people battling the same. It is logo well designed after a well-accounted thought process.

6 Famous Logo Designs And Their Hidden Meaning

Every company needs their own identity to spread their name in the market. Logo designs play a huge role in that context. We get to know the company and their reputation by the same.

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Some of the most well-known logos in the world were designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Let’s discuss the unique logo design companies have and their hidden meaning to get to know about their purpose and goals.

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1. Hyundai:

It is fascinating! Many people are inclined to think that the logo of the South Korean conglomerate Hyundai is simply the first letter of its name. But actually, the letter ’Н’ symbolizes two people shaking hands. As a client and a representative of the company.

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2. Vaio:

The first two letters of the logo of Sony Vaio make up a wave, which represents an analog symbol, whereas the last two are similar to the numbers 1 and 0, that is, symbols of binary digits of the digital signal.

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3. Amazon:

At first glance, Amazon’s logo appears to be nothing special, but it was designed with the philosophy of the company in mind. The orange arrow is similar to a smile, as the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, it is a hint that the company sells absolutely every product imaginable from A to Z.

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4. Baskin-Robbins:

The renowned ice cream brand has their unique style in the logo. The pink-colored areas of the “BR” part of the logo make up the number 31, which is the number of different flavors of ice cream that Baskin-Robbins used to famously sell.

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5. PINTEREST:

The logo design of the popular internet site Pinterest, which people use to collect images they like from across the net and ’pin’ them to their online notice board, has the image of a pin hidden in the letter P.

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6. TOYOTA:

People have compared the logo of the Japanese car-producer Toyota to the image of a cowboy wearing a stereotypical hat. But it actually represents a stylised image of the eye of a needle with a thread passed through it. This is a hint at the company’s past time when it used to produce weaving machines.

These are the 6 famous logo design of renowned companies and their hidden meaning.

6 Of the oldest logos over the course of time

6 oldest Business Logos

The logo of a business has become a matter of prime importance, particularly since the emergence of television. In recent times when the social media started to have its significance, the need for a customized logo became imperative. Nowadays, we see logos of every kind, from subtle wordmark logo to dynamic animated logo. However, logs have been around us for a long time indeed.

Today, we will take a stroll through the ages and explore some of the oldest business logos

1. Levi Strauss & Co.
Levi Strauss & Co logo
The red and white textual logo of Levi’s is familiar with youth these days, being a well-known jeans brand. However, its first logo comprised of 2 horses goes back to the year 1886, at that time it used to deal with a variety of clothing.

2. Shell

Shell logo
The brandmark logo of Shell is self-explanatory. This global business dealing with oil and gas used its first logo in the year 1904. The logo has been revamped several times, but each one of them had its main essence unchanged, the shell itself.

3. Heinz

Heinz logo
It is probably one of the only brands to keep its overall logo design persistent over the ages. The well-known brand offering ketchup had its first logo advertising bottled horseradish in the year 1869. The outline, font, and arrangement of the logo stay unchanged till date.

4. Johnson & Johnson

Johnson & Johnson logo
This multinational company has a very remarkable wordmark logo, that is recognized among all. It is a very remarkable fact that this logo in red has been the first and only logo used since 1887, after mere one year after the foundation of the company itself.

5. Stella Artoi

Stella Artoi logo
This Belgium based beverage company used its first logo in the year 1366. Over the years, the company has made several changes in their product diversification, but logo remained somewhat relevant and similar.

6. Twinings Tea

Twinings Tea London Logo
Among so many tea brands, the name Twinings have its own significance. The fact that it has used its original logo since the year 1887 is not surprising as the company itself is using the original location in London since its founding year 1706.

Even though most of the businesses have revamped their logo, the contribution to their original logo is significant for establishing its first and foremost impression among the audience.