6 Famous Logo Designs And Their Hidden Meaning

Every company needs their own identity to spread their name in the market. Logo designs play a huge role in that context. We get to know the company and their reputation by the same.


Some of the most well-known logos in the world were designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Let’s discuss the unique logo design companies have and their hidden meaning to get to know about their purpose and goals.


1. Hyundai:

It is fascinating! Many people are inclined to think that the logo of the South Korean conglomerate Hyundai is simply the first letter of its name. But actually, the letter ’Н’ symbolizes two people shaking hands. As a client and a representative of the company.


2. Vaio:

The first two letters of the logo of Sony Vaio make up a wave, which represents an analog symbol, whereas the last two are similar to the numbers 1 and 0, that is, symbols of binary digits of the digital signal.


3. Amazon:

At first glance, Amazon’s logo appears to be nothing special, but it was designed with the philosophy of the company in mind. The orange arrow is similar to a smile, as the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, it is a hint that the company sells absolutely every product imaginable from A to Z.


4. Baskin-Robbins:

The renowned ice cream brand has their unique style in the logo. The pink-colored areas of the “BR” part of the logo make up the number 31, which is the number of different flavors of ice cream that Baskin-Robbins used to famously sell.



The logo design of the popular internet site Pinterest, which people use to collect images they like from across the net and ’pin’ them to their online notice board, has the image of a pin hidden in the letter P.



People have compared the logo of the Japanese car-producer Toyota to the image of a cowboy wearing a stereotypical hat. But it actually represents a stylised image of the eye of a needle with a thread passed through it. This is a hint at the company’s past time when it used to produce weaving machines.

These are the 6 famous logo design of renowned companies and their hidden meaning.


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